Comprehensive Compassionate Treatment. State-Of-The-Art Technology.
Elder Care Development LLC's facilities will enable its operator to emphasize the comprehensive and compassionate treatment provided to all residents. The Company will also underscore its state-of-the-art technology designed to ensure residents’ safety and comfort. Furthermore, Elder Care Development LLC operator will be able to highlight the peace of mind it offers residents and their loved ones. The Company’s operator will encourage adoption of its services through a variety of advertising techniques. To increase brand awareness, Elder Care Development LLC's operator will create a memorable logo. They will display this logo prominently on all marketing materials.
With its guiding principles established, Elder Care Development LLC will send a clear message about the advantages its facilities offer prospective operators, as well as residents and their family members. The Company will promote this message using a comprehensive marketing strategy that includes direct sales efforts and participation in networking opportunities. Elder Care Development LLC intends to use this approach to accomplish the following objectives:
- Establish itself as a trusted resource for assisted living care
- Implement the latest technology in each facility immediately
- Maintain sufficient occupancy to sustain business
- Ensure that memory care in each facility is top-notch
- Generate enough revenue to expand operations
To achieve these operational benchmarks, Elder Care Development LLC will build on its advantages as outlined in Competitive Edge and Marketing Strategy below.
Elder Care Development LLC's chosen tenants will experience competition from other assisted living facilities in the surrounding area. However, as these facilities age, they lose appeal among members of their target audience. As they construct brand-new facilities, Elder Care Development will have a distinct advantage over established businesses. The Company will capitalize on its competitors’ weaknesses by building on several strengths:
- State of Oregon letter of need for Grants Pass
- Spacious accommodations
- All new, purpose-built facilities
- Provides safety, security, and ease of life for all residents
- Exceptional outdoor spaces
- Benefit of a new facility, particularly as elderly individuals and their loved ones tend to favor newer facilities above all else
- Convenient access and visibility
Elder Care Development LLC will use a direct sales approach and a variety of advertising channels to increase its exposure among potential occupant businesses. Specific channels will include:
- Networking: As with any relationship-based business, the
Company will benefit from participating in a number of networking opportunities
that have the potential to yield new business contacts as well as nourish
existing ones. Elder Care Development LLC will attend a variety of events that draw
substantial numbers of industry professionals, including seminars, mixers, and
luncheons that provide opportunities to speak to and associate with larger
Elder Care Development LLC has already established a number of business
relationships that it will use to market its facilities. The Company will
specifically use these industry connections to generate referrals and to
attract tenant businesses.
the business-to-business world, direct advertising has always been the most
effective means of reaching new customers. For this reason, Elder Care
Development LLC will use direct sales calls, presentations, and pitches with
businesses that operate in the assisted living and memory care industries. The
Company will also arrange conference calls and webinar presentations with
faraway prospects when geography is a limiting factor. The benefits of a direct
sales approach include lower upfront marketing costs, enhanced lead generation,
and immediate results.